Over fifty years of precious stories. Sharra Pagano, a brand that since 1969 has accompanied Italian style and prêt-à-porter with its bijoux, signs a new creative chapter under the creative direction of Alessia Pellarini, combining craftsmanship, memory, and contemporary allure.

Sharra Pagano was born from a name that did not exist: a mysterious sound, genderless, deliberately suspended. Lino Raggio chose it to evoke what could not yet be seen but was already felt in 1970s Milan—a desire for change, a new way of interpreting beauty. “My costume jewelry is not an imitation of fine jewelry, but fantasy applied to the most varied materials,” Raggio used to say. In a workshop overlooking the city, together with architect Gianfranco Signori, he began to imagine jewelry that looked to the future without denying the past. Thus, the pair of designers found a unique way to free their creative gesture, with an open gaze toward that fashion jewelry which abroad had been innovating the world of bijoux for years. Their freedom quickly proved contagious. The brand became unmistakable thanks to the original working of metals such as natural brass, silver, and copper, combined with the innovative use of colored resins and semi-precious stones. For this reason, starting in the 1980s, the great designers of Italian prêt-à-porter recognized in Sharra Pagano a natural ally, capable of transforming every detail into a mark of style. Proof of this is the brand’s vast archive—one of the largest in the sector—which brings together over fifty years of fashion jewelry with more than 50,000 unique pieces. In addition to the models created for Giorgio Armani and Moschino, with whom Sharra Pagano enjoyed very long collaborations, the archive also includes works for Walter Albini, Enrico Coveri, and many others. These collections, featured in major exhibitions dedicated to the history of costume and jewelry, have been loved by Italian and international stars alike. Beyond that, Lino Raggio created scenic adornments for immortal voices such as Maria Callas and Renata Tebaldi, who wore Sharra Pagano pieces in theaters, on red carpets, and in their everyday lives.

Today the brand opens a new chapter, renewing its pioneering spirit through the vision of its new creative director, Alessia Pellarini. Formerly a designer for maisons such as Fendi, Prada, Chloé, and Louis Vuitton, Alessia brings to Sharra Pagano her refined sense of style and a passion for heritage that led her, in Milan, to found The AP Archive—an extensive collection of over 4,000 garments and accessories.